Justin Timberlake diseña mochilas para la compañia Ful

Timberlake, además de invertir, diseña para la compañía de mochilas Ful de Memphis. Dos de las nuevas mochilas de Justin Timberlake para Ful.

Esta vez Justin Timberlake no solo vuelve con su nuevo tema SexyBack, sino que además espera traernos unas mochilas muy sexys también.

Al cantante le gustó tanto una compañía de mochilas que reside en su ciudad natal, Memphis, que no solo invirtió en ella sino que ahora diseña para ellos también. Aunque su cara no aparecerá en la línea de Ful (pronounciado fiuel), su nombre se asociará al menos a un nuevo modelo, que se llamará la JT.

La línea más reciente de mochilas Ful no se encontrará en tiendas hasta que finalize el año (la fecha objetivo es el 31 de Diciembre, para coincidir con el tour de Timberlake). Mochilas de esta compañía de Memphis ya aparecieron en la película «Hustle & Flow», puesto que se filmó en dicho estado de Norteamérica. Todavía no se sabe si Timberlake hará promoción de esta nueva línea de mochilas, pero lo que sí es seguro es que va a estrenar una colección especial llamada «powered by Ful» en el evento de moda de su línea William Rast, en Los Ángeles el 17 de Octubre.

Sexy’s Back, We Get It — But Can Justin Bring Sexy Backpacks Too?
10.05.2006 4:48 PM EDT
Timberlake’s an investor, designer for Memphis backpack company Ful.
Two of Justin Timberlake’s new backpacks for Ful

Justin Timberlake’s been bringing sexy back, and he’s hoping to bring sexy backpacks too.

The singer liked a backpack company from his hometown so much that he’s not only an investor, but he’s now a designer for them as well. While his face won’t be on the Ful (pronounced fuel) line, his name will be associated with at least one new model, called the JT.

The latest line of Ful backpacks won’t be in stores until the end of the year (the target date is December 31 to coincide with Timberlake’s tour). But to give the line some advance buzz, the company placed the Beale Street «flow bag» in the movie «Hustle & Flow», since it was filmed in Memphis. Timberlake isn’t slated to do any ads — yet — but he’s going to debut a special collection called «powered by Ful» at his William Rast fashion show in Los Angeles on October 17.

Timberlake has been involved with Ful since the company’s inception, when one of the company’s founders, Al Gossett, supplied the cars for Timberlake’s «Down Home in Memphis – One Night Only» TV special in 2003. Gossett, who later became the brand’s managing partner, wanted to create a backpack that was technologically savvy and fashion-forward. The company’s motto? «Create quality bags … for individuals who believe in living life to the fullest».

With Timberlake’s input, then, one variety became more like a briefcase or a messenger bag, with laptop protection and audio ports, while another is more like a gym bag with water-bottle sleeves and basketball/soccer ball storage. And yet another comes with a vertical board carrier, for extreme athletes.

Whatever the make within Ful’s four collections — Core (which includes the Beale Street and JT models), Urban (which converts to a messenger bag), Active (sports) and Extreme (extreme sports) — Timberlake wanted the backpacks to create less stress for their wearers. He especially liked how the back-panel cushion combines airflow pockets with a rigid EVA foam padding, which offers protection for electronic devices. Every model features contour shoulder straps and compartments for other essentials, such as CDs, MP3 players, organizers, cell phones and laptop computers.

Justin Timberlake Fixin’ to Bring Sexy Back(pack)Justin Timberlake has decided to fuse his love of sexiness and his love of, er, backpacks into one pun-friendly — and self-promoting — enterprise. Apparently the dude harbors serious affection for Ful backpacks, which are made in his hometown of Memphis. So much so that he has invested in the company, and has even helped to design a special line to be named «JT» after him — sorta like those Duff sisters and their Blue Cult jeans. Until now the only rock star we’d seen wearing a backpack was David Byrne, so we guess JT is in good company? But aside from the endlessly entertaining wordplay the venture has inspired, there is something undeniably lame about this little marketing scheme.