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901 Silver Tequila, a new tequila from musician/actor Justin Timberlake and beer-and-spirits guy Kevin Ruder officially launched in NYC this weekend, with a jumping launch party at the swanky Tenjune in the Meatpacking District. Manhattan’s Beautiful People, the women dressed to the nines (oh-one) in shiny mid-thigh summer skirts and of-the-moment narrow high heels, waited outside the “secret” destination, in the evening drizzle until the party doors opened at 9:01 pm.
Inside the subterranean hang, 80s tunes (“Raspberry Beret,” “Private Eyes”) were pumping while attractive hostesses passed out three cocktails made with the new blanco tequila: The Millington, the Pepino and the sugary 901-and-Nectar. 901’s “It’s Always” ad campaign filled flatscreens in one end of the room, while a veiled VIP section at the other end drew little interest. The crowd waxed and waned through the evening, building towards capacity at about 11:00 pm all under the watchful eye of Timberlake, who stood, flanked by bodyguards, on a riser with a few friends. Timberlake’s partner in crime, Kevin Ruder, circulated through the crowd, ever the energetic gentleman, ensuring everyone was enjoying themselves.
I chatted with JT for a bit (you can see more of the interview here), and asked him if he liked the cocktails that had been specially blended for his hooch. He laughed as he said, “Oh yeah! That’s one of the best things about owning your own tequila–you get to try all the cocktails people are mixing up!”
No se si habéis visto las fotos en la galería, pero sea como sea yo quiero hacerme con un par de botellitas de estas: