William Rast Brand To Join Townsend Bell, Dreyer & Reinbold Indy Car Team
On Friday morning, William Rast, with their William Rast girls, posed with the #23 William Rast/Dreyer & Reinbold Honda Dallara to kick off the official relationship between William Rast, driver Townsend Bell, and Dreyer & Reinbold Racing for the 2008 IndyCar Series season.
The team will run a partial schedule, including as a third car entered in the 92nd Indianapolis 500.
The announcement aligns a new, trendy, contemporary fashion label, with a racing team having deep roots in Indy car racing dating back to the 1930s.
«This is another exciting announcement for Dreyer & Reinbold Racing,» co-owner Dennis Reinbold said. «William Rast brings a new flair into our organization, and we’re looking forward to utilizing their branding to help move our team forward in the 2008 season.»
Bell, who introduced the folks at William Rast to Dreyer & Reinbold Racing, was equally excited about the announcement.
«I’m back,» Bell said. «William Rast is an exciting company to be associated with, and I’m really looking forward to showcasing their clothing line in the IndyCar Series.
«I’ve already gotten the William Rast jeans onto some of my friends in the paddock, and I get requests for their products all the time. I’m proud to be associated with a company that brings this much enthusiasm into the IndyCar Series community and fan base.»
The announcement follows in the footsteps of the team recently aligning with other new sponsors such as CITGO, Emu, and Dad’s Old Fashioned Root Beer, along with the return of team sponsors RollCoater, Valspar, and TranSystems.
«This is an exciting time for IndyCar Racing, and especially Dreyer & Reinbold Racing,» co-owner Robbie Buhl said. «The more quality companies we can align with such as the current ones we have, the better the future holds for our team. We’re building a lot of momentum right now, and we’re really looking forward to our future prospects.»
Chief Executive Officer of William Rast, Colin Dyne, said, «William Rast is a premium lifestyle brand, and IndyCar Racing gives us a platform to showcase our image. I’m proud to be a part of the IndyCar Series and working with a first-class organization like Dreyer and Reinbold Racing.
«Townsend is a fantastic driver and a great ambassador for William Rast who understands the racing and commercial side of the sport.»
The red and white #23 William Rast/Dreyer & Reinbold Honda Dallara will make its race debut in this Sunday’s Honda Grand Prix of St. Petersburg.
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