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Here’s a toast to Malachi Rempen, the aspiring filmmaker and Albuquerque native who has won 901 Silver’s Big Idea Contest.
Justin Timberlake’s popular tequila brand just sent me the announcement to Rempen’s win, which means he’ll get:
“A VIP trip to Las Vegas, including round trip airfare for two, hotel stay, two tickets to the Justin and friends concert, and VIP access to any and every party, an annual salary of $0 with a one time bonus of $25,000, the opportunity to get coffee for the other 901 employees and of course, bragging rights about being the Executive Vice President of Big Ideas for 901 Silver Tequila.”
Rempen’s entry, “Only One Way Your Night Should Begin,” apparently wowed the judges.
“‘Only one way your night should begin’ demonstrated Malachi Rempen’s understanding of the 901 Silver brand and the concept resonated with our panel of judges,” said Kevin Ruder, 901 Silver President, in a statement. “Anyone launching a new brand understands how challenging it is to get a product to resonate with consumers and we’ve enjoyed creating a forum for dialog with our target audience as well as an opportunity for our loyal consumers to demonstrate their creative abilities.”
I’m actually not clear on how this is bringing a big idea to the brand – it was pitched as a way to present an idea for a new way to market the brad, v. just a user-generated TV-style commercial, but whatever. It’s fun.
View the winning entry, here.