La conferencia de la firma japonesa, llegó a su punto álgido casi al final, cuando apareció el otrora cantante Justin Timberlake. Rupert Murdoch, en el verano de 2005, desembolsó 580 millones de dólares para hacerse con Myspace y competir con MTV por el público joven y entusiasta de la música. No lo consiguió. Hace casi un año Justin Timberlake formalizó su amor por las redes sociales con una inversión de 35 millones de dólares. Así, junto a la empresa Specific Media, la estrella del pop se convirtió en dueño de una marca reconocida pero de escasa actividad.
Timberlake se preguntó en qué momento la televisión dejó de ser social. «¿Cuándo se dejó de ver en familia, con amigos, para convertirse en un acto solitario?», dijo con aire dramático. En su opinión esto no debió suceder nunca y se ha propuesto resucitarla con otro de los célebres muertos vivientes de Internet, Myspace, la que fue primer red social masiva.
Aunque se llame televisión y Timberlake subraye que lo es por sí misma, la sensación que da su nuevo invento es la de un agregador de múltiples canales con una interfaz muy parecida a la de los sintonizadores de TDT. Se puede ver por franjas qué echan en cada canal, solo que suma más de 500 a través de Internet y le añade el componente de los amigos. Así, se puede saber si alguien de nuestros contactos en Facebook o Twitter está viendo un partido de fútbol, un informativo o una película y verlo al mismo tiempo. Entonces es cuando empieza lo verdaderamente novedoso: en la parte inferior de la televisión aparece una franja sobreimpresa con los comentarios de los contactos en tiempo real. ¿Una distracción o una experiencia enriquecedora? Depende del punto de vista. El actor y empresario 2.0 parece tenerlo claro. Con un guiño al poema de Will Scott-Heron de los 70, «la revolución no será televisada», Justin Timberlake concluyó: «Ya no importa lo que viste, sino lo que estás viendo. Queremos que se viva el momento en compañía. La evolución sí será televisada».
Myspace and Panasonic partner to unveil new social TV service
CES 2012 — LAS VEGAS (January 9, 2012) Myspace (www.myspace.com), a leading social entertainment destination that lets artists and fans share and discover content, today announced the launch of Myspace TV, a new service that makes the television experience social. Available on the next generation of Panasonic VIERA Connectâ„¢-enabled HDTVs, Myspace TV puts viewers in control by allowing them to discover, share and comment on the programs they’re viewing.
Initial channels on Myspace TV will be music-focused, leveraging Myspace’s unparalleled music rights and leading library of 100,000 music videos and 42 million songs. Myspace TV will expand beyond music, however, to encompass movies, news, sports and reality channels, with a growing lineup of today’s most popular broadcast and on-demand content. Audiences will not only be able to view their favorite television programs, but Myspace TV will also allow them to chat about what they’re viewing while they’re viewing it and invite friends to watch with them virtually. The platform fully integrates social and television in new ways that add a dimension to content discovery and evolve the traditional television experience. A companion app will be available on tablets and smartphones, providing instant sync capabilities for a seamless experience.
«Myspace was the first successful social network because it allowed individuals to share their interests, listen to music, express their creativity and connect around the things they love», said Myspace CEO Tim Vanderhook. «Historically, TV has been a shared experience, as people gathered together to watch their favorite programs. Our belief was that we could enhance the TV experience by increasing viewers’ ability to connect to both content and each other. By partnering with Panasonic, we’re bringing together the content that people love and a social experience in one service: Myspace TV».
Myspace co-owner Justin Timberlake added, «We’re ready to take television and entertainment to the next step by upgrading it to the social networking experience. Why text or email your friends to talk about your favorite programs after they’ve aired when you could be sharing the experience with real-time interactivity from anywhere across the globe? As the plot of your favorite drama unfolds, the joke of your favorite SNL character plays, or even the last second shot of your favorite team swishes the net, we’re giving you the opportunity to connect your friends to your moments as they’re actually occurring. This is the evolution of one of our greatest inventions, the television. And, we no longer have to crowd around the same one to experience it together».
Myspace TV intends to return the diminishing social element of television by connecting viewers around content, simplifying discovery by creating fan communities empowered to comment, rate, chat and invite friends to view programming together in real-time.
Launching in the first half of 2012, Myspace TV’s over-the-top television service will be offered across the Panasonic VIERA Connect platform. VIERA Connect is Panasonic’s connected TV platform, which offers access to Internet-based video-on-demand content and applications, ranging from news and fitness, to social networking and online gaming. VIERA Connect requires no external box or PC1 and is accessed via a single button on the television remote control.
«Year after year, Panasonic’s VIERA Connect Smart VIERA TV platform has continued to expand rapidly but with a singular focus to deliver to our consumers an extremely robust and interactive connected TV experience that can be customized and enjoyed on their large-screen HDTVs», said Joseph Taylor, Chairman & CEO, Panasonic Corporation of North America. «We are proud to partner with the new Myspace on the debut of Myspace TV on our VIERA Connect Smart TV platform. By partnering with a brand like Myspace on the VIERA Connect Smart TV platform, we’re taking connected TV to a whole new level of engaging, interactive experiences for consumers».
Myspace is currently inviting a select audience to participate in the beta launch of its TV service through a fully integrated experience on laptop devices. To be considered for invitation, entertainment fans can submit their information at http://www.myspace.com/tv. Get a glimpse of Myspace TV on Panasonic Smart VIERA HDTVs by visiting the Panasonic booth located in the Las Vegas Convention Center Central Hall #9405.
About Myspace
Myspace LLC. is a leading social entertainment destination powered by the passions of fans. Myspace drives social interaction by providing a highly personalized experience around entertainment and connecting people to the music, TV, movies, and games that they love. These entertainment experiences are available through both online and offline and across multiple platforms and devices. Myspace is also the home of Myspace Music, which offers an ever-growing catalog of freely streamable audio and video content to users and provides major, independent, and unsigned artists alike with the tools to reach new audiences. The company is headquartered in Beverly Hills, CA and is an affiliate of Specific Media.
About Panasonic Consumer Marketing Company of North America:
Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada. The Company’s portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more.
Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking. Follow Panasonic on Twitter @panasonicdirect, and additional company information for media is available at www.panasonic.com/pressroom.
1Access to a broadband Internet connection is required to access VIERA Connect features.
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