Palm Bay International, uno de los principales importadores norteamericanos de vino y bebidas alcohólicas, ha sido elegido como el distribuidor exclusivo del tequila de Justin Timberlake en todo Estados Unidos, Canadá, México, Puerto Rico, Bermudas, Bahamas, Islas Vírgenes y tiendas libres de impuestos a partir del 1 de abril.
En la misma fecha 901 Silver Tequila desvelará su nuevo envase. El diseño dinámico e impactante seguirá contando con la botella angular de la misma altura y el tapón plateado, destacado por un distintivo y nuevo lazo rojo pintado en su parte frontal que contiene el atractivo logo 901 en blanco.
«Estoy encantado de colaborar con Palm Bay International», dijo Justin Timberlake, consejero delegado y fundado de la marca de tequila. «Con esta fuerza increíble tras la marca, las posibilidades para 901 son muy emocionantes».
El presidente y consejero delegado de Palm Bay International, David S. Taub, quiso destacar que «la integridad y visión que Justin Timberlake ha aportado en el desarrollo de 901 Silver Tequila es verdaderamente impresionante».
Palm Bay International distribuirá nacionalmente 901 Silver Tequila, que costará 40 dólares.
ST. LOUIS and NEW YORK, March 10, 2011 /PRNewswire/ — Palm Bay International, one of North America’s premier wine and spirits importers, has been appointed as the exclusive agent for 901 Silver Tequila in the United States, Canada, Mexico, Puerto Rico, Bermuda, Bahamas, U.S. Virgin Islands and for duty free, effective April 1, 2011.
To achieve a superior level of quality and expression, 901 Silver Tequila is made using only 100% Blue Weber Agave. Unlike many tequilas, it is triple-distilled using the most innovative distillation methods available for extraordinary tequila. Perfected through three generations of craftsmanship and more than 60 years of experience, 901 Silver Tequila is hand-crafted in small batches to achieve the highest standards and finest expression of tequila. Deftly balanced, it delivers a fruity nose and finishes with subtle hints of agave and exceptional smoothness.
On April 1st, 901 Silver Tequila will reveal its new packaging to the spirits world. The dynamic and impactful design will feature the same signature tall, angular bottle and silver cap, enhanced by a distinctive new red ribbon painted on the front, which houses an eye-catching, white 901 logo.
«I am thrilled to be collaborating with Palm Bay International», said Justin Timberlake, CEO and Founder of 901 Silver Tequila. «With such an incredible force behind the brand, the possibilities for 901 are very exciting».
Kevin Ruder, President of 901 Silver Tequila, added, «901 Silver Tequila has been extremely well-received by our distributors, key accounts, leading cocktail experts and most importantly, consumers during our first two years in the marketplace. We look forward to continuing to build the brand with Palm Bay International».
«901 Silver Tequila represents an exciting new element in our spirits portfolio», said Marc D. Taub, President & COO, Palm Bay International. «The rich tradition behind 901 Silver Tequila, combined with highly skilled craftsmanship and small batch, triple distillation is certainly a recipe for a successful spirit».
David S. Taub, Chairman & CEO of Palm Bay International, remarked «The integrity and vision that Justin Timberlake has shown in the development of 901 Silver Tequila is truly impressive. We look forward to a successful partnership with him and the talented 901 team».
Alain Barbet, President, Palm Bay Spirits, commented «The super-premium tequila category is experiencing impressive growth trends today. 901 Silver Tequila is smooth, balanced and eminently mixable, and we are excited to have the opportunity to expand the reach of this dynamic entry in the marketplace nationwide».
901 Silver Tequila retails for $40 and will soon be in national distribution through Palm Bay International.
For information on ordering 901 Silver Tequila, please contact Kevin Schmudde at kschmudde@palmbay.com or 212.324.7861.
Visit www.901.com to learn more about 901 Silver Tequila and find it on Facebook at www.facebook.com/901Tequila and Twitter at @901Silver.
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cLara
A que esperan para sacarlo en España?? Quiero una copa de 901 jajajajaja